About
At Bénieller, we believe true luxury lives where textile innovation, artistic intention, and conscious responsibility meet. Emerging from a quiet devotion to technical excellence, our pieces are crafted for those who expect more from their summer essentials: more protection, more comfort, and a deeper respect for the world that inspires them. Every garment begins as a hand‑drawn concept—an artistic exploration shaped with precision, purpose, and a meticulous design process. From there, creativity evolves into engineering. We transform recycled PET into high‑performance textiles equipped with UPF 50+ sun protection, anti‑fluid technology, and durable quick‑dry structures, ensuring each piece performs as beautifully as it looks.
As a premium men’s swimwear brand proudly based in Atlanta, Georgia, our commitment extends far beyond aesthetics. We design, produce, and market high‑quality, long‑lasting swimwear that blends style, comfort, and technical performance. Each piece is crafted from advanced raw materials that guarantee exceptional fit and longevity, while our environmentally responsible processes minimize impact on the planet without compromising excellence.
Our dedication also reaches the people behind our craft. We uphold the highest standards of respect, dignity, and fair‑trade practices, fostering ethical relationships built on transparency and integrity. Clear, honest communication with our customers is central to who we are, ensuring confidence and trust in every purchase.
This is luxury reimagined—designed in Atlanta, inspired by the ocean, engineered to endure, and created with integrity at every step. By choosing Bénieller, you invest in a brand that values sustainability, craftsmanship, and social responsibility, delivering products made with care and built to last.
Design
From our base in the United States, we conduct extensive international research across political, social, and cultural landscapes to identify emerging trends. This approach allows us to deliver forward-thinking, contemporary designs that resonate with our customers. Our creative process is exhaustive and intentional: it begins with deep research into cultural and social phenomena, followed by sketching, color sampling, and material sourcing. This rigorous methodology ensures that every Bénieller collection is not only visually compelling, but also culturally relevant and technically refined.
Fabrics
Our commitment to sustainability begins with the materials we use. Every pair of our swim shorts is crafted from premium recycled polyester sourced from PET plastic bottles, transforming waste into high-performance fabrics without compromising quality or style. We partner with Telas Lafayette, an industry leader in eco-conscious textile production. Their facilities operate with cutting-edge sustainability practices, including a state-of-the-art water treatment system that recycles 100% of the water used and reuses up to 60% in production processes. In addition, they harness rainwater collection and treatment systems, ensuring responsible water management throughout the manufacturing cycle.Energy efficiency is equally important. Telas Lafayette integrates solar panels that supply clean, renewable energy to its production plant, reducing carbon emissions and supporting a greener future. By choosing our swim shorts, you’re not only investing in superior quality and durability—you’re supporting a brand that values innovation, environmental responsibility, and ethical production at every step. Telas Lafayette also has several sustainability and citizen participation programs that support programs for vulnerable populations.
Designed in Atlanta. Crafted with Integrity in Colombia.
At Bénieller, we believe that true craftsmanship begins with dignity. That’s why we choose to produce our swim shorts in Colombia, a country with extraordinary technical talent and a deep tradition of textile excellence. Most of the artisans who bring our garments to life are women who are heads of household—women whose skill, resilience, and dedication support not only their families but entire communities. By partnering with them through fair‑trade practices, transparent agreements, and respectful working conditions, we ensure that every piece carries more than quality: it carries purpose. When you choose Bénieller, you support a chain of value rooted in integrity, opportunity, and the belief that luxury means lifting others as we create.
Founder & Creative Director
Javier is an interior designer with a strong background in retail and commercial spaces. His love for textiles is rooted in a deep respect for natural resources, dignified labor, and responsible production. From the United States, he collaborates with an international team to create innovative, culturally informed prints for Bénieller. Every collection reflects his commitment to sustainability, ethical craftsmanship, and uncompromising quality.
