About
We are a brand that specializes in men’s swimwear based in Atlanta, Georgia. Our business model is focused on designing, producing and marketing high quality, durable swimwear using high-performance raw materials, environmentally friendly processes, respect and dignified treatment of our workers and allies, and transparent communication with our customers.
Design
From our base in the United States, we conduct extensive and in-depth international research on political, social and cultural issues that allow us to identify future trends that offer our customers cutting-edge designs.
Javier Ayala
Owner and Creative Director
Javier is a professional interior designer with extensive experience in retail and commercial design, a strong knowledge of textiles and a passion for consumer trend research and data analysis.
Javier, who is based in the United States, leads an interdisciplinary and international team of designers from around the world who contribute to the development of prints for each of Bénieller’s collections.
Manufacturing
Our swimwear is made in Colombia, an internationally recognized manufacturer of high-quality swimwear. Colombia’s geographical location allows us to provide on-site support in the production processes to certify the quality of our swimwear and guarantee that all the people involved in the manufacture of our swimsuits work under optimal conditions.
Likewise, because Colombia’s geographical location is in the same time zone as Georgia and commercial flights are only a short distance between four and five hours, greatly mitigates our carbon footprint and facilitates the import and export processes.
Transparent communication
We want our customers to know every detail behind the design and production of our swimwear. As a company, we want to establish a close bond with our customers that guarantees the quality of our swimsuits and informs our customers about our ethics and social commitment. We believe that fashion, besides being eco-friendly, should also be sustainable and effectively contributes to the dignity of those who are part of the production chain.
Fabrics
Our fabrics are made from recycled polyester from PET bottles. Our fabric supplier, Lafayette Fabrics, has a water treatment plant that recycles 100% of its water and reuses up to 60% of the water used in the production processes. Lafayette Fabrics also collects, treats and uses rainwater in the production processes and uses solar panels that provide clean energy to the production plant.
Lafayette Fabrics also has several sustainability and citizen participation programs that support programs for vulnerable populations.