About

We are a premium brand specializing in men’s swimwear, proudly based in Atlanta, Georgia. Our business model is built on a commitment to designing, producing, and marketing high-quality, durable swimwear that combines style, comfort, and performance. Each piece is crafted from high-performance raw materials, ensuring exceptional fit and longevity, while our environmentally responsible processes minimize impact on the planet without compromising excellence. Beyond product quality, we uphold the highest standards of respect and dignity for our workers and partners, fostering ethical relationships based on fairness and transparency. Clear and honest communication with our customers is a cornerstone of our philosophy, ensuring confidence and trust in every purchase. By choosing our swimwear, you are investing in a brand that values sustainability, integrity, and social responsibility, while delivering products designed to last and made with care.

Transparent Communication:
We believe our customers deserve to know the full story behind every product. We are committed to building a close, honest relationship with our community—one that reflects our dedication to quality, ethics, and social responsibility. For us, fashion must be not only eco‑friendly but also truly sustainable, contributing to the dignity and well‑being of everyone involved in the production chain.

Design:
From our base in the United States, we conduct extensive international research across political, social, and cultural landscapes to identify emerging trends. This approach allows us to deliver forward‑thinking, contemporary designs that resonate with our customers.

Manufacturing:
Our products are manufactured in Colombia, a country globally recognized for producing premium swimwear. Its strategic location allows us to provide on‑site support throughout the production process, ensuring exceptional quality and guaranteeing that every individual involved works under optimal conditions. Sharing the same time zone as Georgia and benefiting from short four‑ to five‑hour commercial flights also helps reduce our carbon footprint and streamlines import and export logistics.

Fabrics:
Our commitment to sustainability begins with the materials we use. Every pair of our swim shorts is crafted from premium recycled polyester sourced from PET plastic bottles, transforming waste into high-performance fabrics without compromising quality or style.

We partner with Telas Lafayette, an industry leader in eco-conscious textile production. Their facilities operate with cutting-edge sustainability practices, including a state-of-the-art water treatment system that recycles 100% of the water used and reuses up to 60% in production processes. In addition, they harness rainwater collection and treatment systems, ensuring responsible water management throughout the manufacturing cycle.

Energy efficiency is equally important. Telas Lafayette integrates solar panels that supply clean, renewable energy to its production plant, reducing carbon emissions and supporting a greener future. By choosing our swim shorts, you’re not only investing in superior quality and durability—you’re supporting a brand that values innovation, environmental responsibility, and ethical production at every step.

Telas Lafayette also has several sustainability and citizen participation programs that support programs for vulnerable populations.

Founder & Creative director

Javier is an interior designer with a strong background in retail and commercial spaces. He has a deep love for textiles and a real passion for exploring consumer trends and turning data into creative ideas.

From his base in the United States, Javier works shoulder to shoulder with a diverse, international team of talented designers to create fresh, inspiring prints for every Bénieller collection. Each design blends global creativity with innovation while staying true to the brand’s unique vision.